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My brain has a useful balance of creativity and organizational ability that does well with developing creative concepts and bringing them to reality. This is but a glimpse into how I work and what makes me tick. I host a podcast in Louisville called STARTUP: Conversations With Louisville Entrepreneurs


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Do You Suffer From GBS?

April 10, 2015 - Author: Dan Vonderheide

Rage

It was a warm spring day in Muncie, Indiana. The summer semester at Ball State University had just started and I had moved into my first apartment where I lived alone. After sharing a room with my brother for many years, then having room mates in the dorms at BSU, it was quite an exciting time for me!

Amazingly, this was several years before the advent of the internet as we know it. The daily noise that we deal with in 2015 wasn’t nearly as overwhelming. But for a 20-year old kid taking summer classes and working a job (OK so it was radio so it wasn’t really work) who was trying to get settled, eke out some sort of life on a budget, manage a newish relationship, and have fun as often as possible, there was a lot going on.

(more…)

Comments are closed - Categories: Self

Targeted Selling: Getting the job done through smart advertising

June 23, 2010 - Author: Dan Vonderheide

I blew the opportunity to post a picture with this post because the best example of targeted advertising I’ve ever seen worked so well that the product was gone before I could document it.

The new Mini dealership in Louisville recently opened.  It’s a fun, exciting product and the media people working on that account have done a good job of getting the word out about the opening. (more…)

Comments are closed - Categories: Advertising