If you don’t care about your brand, why should I?
September 28, 2010 - Author: Dan Vonderheide
ATTENTION SMALL BUSINESS: You have an opportunity now that you’ve never had before and every day, several thousand dollars are going to The Big Guy because he understands that the customer experience goes way beyond the product. Your street sign, the way your store is cleaned and organized, THE PRESENTATION OF YOUR BATHROOM (obviously a sore point with me), the appearance and presentation of your representatives, and every interaction you have with a potential customer is so critical to converting business. This is how the “rich get richer”, no? (more…)
Comments are closed - Categories: Advertising, Branding
Does a restaurant need a website to drive business?
June 24, 2010 - Author: Dan Vonderheide
I’m in charge of selling ads and monetizing the traffic at Louisville.com. Since our content is centered on places where consumers spend time and money (attractions, museums, restaurants, hotels, etc.) it makes sense that I focus on advertisers in these categories to make us profitable. Most, if not all of these ads will include a link to another website.
But should they? (more…)
Comments are closed - Categories: Advertising, The Internet
Targeted Selling: Getting the job done through smart advertising
June 23, 2010 - Author: Dan Vonderheide
I blew the opportunity to post a picture with this post because the best example of targeted advertising I’ve ever seen worked so well that the product was gone before I could document it.
The new Mini dealership in Louisville recently opened. It’s a fun, exciting product and the media people working on that account have done a good job of getting the word out about the opening. (more…)
Comments are closed - Categories: Advertising
GeoDomains: The past, present, and/or future of “local”?
June 21, 2010 - Author: Dan Vonderheide
I came to Louisville.com when I was 32 after half a lifetime in the radio business. The first day I sat down with my new employers and coworkers, it was pretty clear that selling ads was the only reason I was sitting there. I was unfamiliar with the most basic of terms (html, http, CSS, BROWSER – holy cow I was green!) that they all kind of snickered. I was there to sell some ads so I needn’t really worry about the rest. (more…)
Comments are closed - Categories: The Internet