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Partnering with a company to not only build out their website, but to help them with their marketing bridge is one of the most satisfying aspects of what I do. Bringing them up to 2009 web standards isn't the difficult task - the software I use does most of the heavy lifting - but helping them clean up their image and helping them understand how to USE the website and the media tools available to them is the challenge.
Partnering with a company to not only build out their website, but to help them with their marketing bridge is one of the most satisfying aspects of what I do. Bringing them up to 2009 web standards isn't the difficult task - the software I use does most of the heavy lifting - but helping them clean up their image and helping them understand how to USE the website and the media tools available to them is the challenge.
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Tony BoomBozz Famous Gourmet Pizza is a growing Louisville, Kentucky based chain of restaurants. The key for BoomBozz to nurture and grow their busines with their online efforts was to a database of regular consumers and generate repeat business from them using the "BoomBozz Buzz" weekly email campaign with club-only offers and news.
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The Doctors' Center For Integrative Wellness needed a plainly spoken, clean, and healthy online presentation that could tell the compelling story of wellness as a lifestyle and how the DCIW could help patients maintain that state of being. I added a blog to her site so she could regularly update interested consumers and achieve "expert" status in that community.
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Darren C. Wolff is a Louisville-based attorney specializing in military law, but practicing in many different areas. He had been featured on the news on a few occasions and thought it was important to embed those videos in his website to give prospective clients some insight into his personality and achievment.
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Friends of the Waterfront is a very active and purposeful board on which I've served since 2006. It made sense for me to update their website to one with 2.0 capabilities since it could be done efficiently and show a good return on donations. Now supporters can subscribe to emails, donate online, and upload events and pictures to the website.
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Starfish Missions is a certified non-profit organization that makes an annual trip to La Romana, Dominican Republic to purchase school clothing and supplies for local children. They needed a way to easily edit their site frequently, send out emails to their supporters, and most importantly, take donations online. I set up a "store" that automatically subscribed supporters to emails after donating. Starfish frequently receives compliments on the ease of use of their website.
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Get Smart Benefits was a unique challenge with the "lock and key" capabilities of Dot Net Nuke software. They needed to set up a system where "approved" prospects and clients could see certain material but general consumers could see something entirely different. Succinctly explaining what the company did and how it could benefit a consumer was utmost on the front page so traffic could be funneled to other pages where consumers would either take a purchasing action or contact the company for more information.
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Renaissance Fun Park was languishing with a website built in the 1990s without an easy way for their staff to update or maintain content or easily communicate with their customers. We built this site to not only update their brand appeal, but to allow them to keep a database of subscribers to e-newsletters/offers and to communicate with their employees on a specified area of the site.
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Medical News is a B2B newspaper directed at physicians that own and operate medical practices. Their old site was built in Dot Net Nuke but was a very old version and did not take advantage of the multitude of 3rd party modules available. This new site is much more timely and content driven and will allow this print publication to not only increase their engagement with their audience, but move into the interactive age seamlessly.
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Tony BoomBozz Famous Gourmet Pizza is a growing Louisville, Kentucky based chain of restaurants. The key for BoomBozz to nurture and grow their busines with their online efforts was to a database of regular consumers and generate repeat business from them using the "BoomBozz Buzz" weekly email campaign with club-only offers and news.
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The Doctors' Center For Integrative Wellness needed a plainly spoken, clean, and healthy online presentation that could tell the compelling story of wellness as a lifestyle and how the DCIW could help patients maintain that state of being. I added a blog to her site so she could regularly update interested consumers and achieve "expert" status in that community.
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Darren C. Wolff is a Louisville-based attorney specializing in military law, but practicing in many different areas. He had been featured on the news on a few occasions and thought it was important to embed those videos in his website to give prospective clients some insight into his personality and achievment.
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Friends of the Waterfront is a very active and purposeful board on which I've served since 2006. It made sense for me to update their website to one with 2.0 capabilities since it could be done efficiently and show a good return on donations. Now supporters can subscribe to emails, donate online, and upload events and pictures to the website.
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Starfish Missions is a certified non-profit organization that makes an annual trip to La Romana, Dominican Republic to purchase school clothing and supplies for local children. They needed a way to easily edit their site frequently, send out emails to their supporters, and most importantly, take donations online. I set up a "store" that automatically subscribed supporters to emails after donating. Starfish frequently receives compliments on the ease of use of their website.
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Get Smart Benefits was a unique challenge with the "lock and key" capabilities of Dot Net Nuke software. They needed to set up a system where "approved" prospects and clients could see certain material but general consumers could see something entirely different. Succinctly explaining what the company did and how it could benefit a consumer was utmost on the front page so traffic could be funneled to other pages where consumers would either take a purchasing action or contact the company for more information.
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Renaissance Fun Park was languishing with a website built in the 1990s without an easy way for their staff to update or maintain content or easily communicate with their customers. We built this site to not only update their brand appeal, but to allow them to keep a database of subscribers to e-newsletters/offers and to communicate with their employees on a specified area of the site.
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Medical News is a B2B newspaper directed at physicians that own and operate medical practices. Their old site was built in Dot Net Nuke but was a very old version and did not take advantage of the multitude of 3rd party modules available. This new site is much more timely and content driven and will allow this print publication to not only increase their engagement with their audience, but move into the interactive age seamlessly.
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