My brain has a useful balance of creativity and organizational ability that does well with developing creative concepts and bringing them to reality. This is but a glimpse into how I work and what makes me tick. I host a podcast in Louisville called STARTUP: Conversations With Louisville Entrepreneurs

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If you don’t care about your brand, why should I?

September 28, 2010 - Author: Dan Vonderheide

ATTENTION SMALL BUSINESS:  You have an opportunity now that you’ve never had before and every day, several thousand dollars are going to The Big Guy because he understands that the customer experience goes way beyond the product.  Your street sign, the way your store is cleaned and organized, THE PRESENTATION OF YOUR BATHROOM (obviously a sore point with me), the appearance and presentation of your representatives, and every interaction you have with a potential customer is so critical to converting business.  This is how the “rich get richer”, no? (more…)

Comments are closed - Categories: Advertising, Branding